Want to Be a Thought Leader?: CyberSource Exec Shares Secrets for Getting Good Press

Topics:
Customer Surveys,
Public Relations
Tags:
Business Operations,
CyberSource Corp.,
Fraud,
Litigation
Source:
Sequent Learning Networks

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Overview: CyberSource started doing the Online Fraud survey some years ago. The company asked hundreds of online merchants about their experiences with fraud - and they in turn educated the company members in the rates of fraud and types of fraud they were experiencing, plus lots of other interesting data. The objectives of CyberSource's survey were twofold - first and most obvious, the company wanted to learn more about the challenges they faced in the business sector. Secondly, the company sought to establish itself as a thought leader in the world of fraud prevention. The Online Fraud survey equipped CyberSource with information that journalists could use - not just immediately - but many times over the course of the year.

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: HTML | Date: Jan 2009 | Pages: 3

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