Product Management & Marketing Survey Results: Is Your Product Strategy a Winner?

Topics:
Customer Surveys,
Product Development and Design
Tags:
Management,
Market Research,
Marketing,
Marketing Research,
Sequent Computer Systems,
Strategy
Source:
Sequent Learning Networks

Vendor Registration: required

Overview: The market research data, when coupled with a solid understanding of what makes a product successful allows them to develop products & services with unique benefits (which are articulated in compelling value propositions). When value propositions are created, the organization is well equipped with the proof points leading to effective positioning against the competition. What does this have to do with product strategy? Well, another attribute of these market focused companies is that they are expert at aligning key business functions around their market focused product strategy. Therefore, all decisions should be aligned with those strategies.

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: PDF | Size: 39KB | Date: Dec 2006 | Pages: 6

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