Overcoming Obstacles in Planning the Product Launch

Topics:
Positioning and Segmentation,
Product Development and Design
Tags:
Failure,
Marketing,
Networking,
Product Management,
Product Marketing,
Sequent Computer Systems
Source:
Sequent Learning Networks

Vendor Registration: required

Overview: The product launch is one of the most visible activities in product management because it represents the pivotal handoff between the structured new product development process and the less structured activities of post-launch product management. Because the launch is so visible and often accompanied by much fanfare, its success or failure quickly becomes apparent. This paper isn't the be-all and end-all for orchestrating the launch. Rather, its purpose is to bring to the surface the most recently cited issues related to launch failure, general comments about these reasons for launch failure, and some simple things that can be done to overcome some of these issues.

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: PDF | Size: 34KB | Date: Nov 2006 | Pages: 3

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