Marketing For The Complex Sale: Nine Reasons Why You Need Telemarketing

Topics:
Telemarketing
Tags:
Advertising & Promotion,
ArticleCircle.com,
Marketing,
Marketing Research,
Sales,
Sales People,
Sales Strategy,
Telemarketing
Source:
ArticleCircle.com

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Overview: It's not uncommon to find companies assigning telemarketing duties - particularly cold calling - to the field sales team. This may seem to make sense; after all, sales people must be good on the phones, right? But in reality it's a bad idea. Sales people get paid to close and that means they have little patience for finding and developing prospects who may or may not become an opportunity a year or two from now.

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Format: PDF | Size: 3KB | Date: May 2007 | Pages: 2

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