Direct-Response Marketing

Topics:
Direct Marketing
Tags:
Advertising & Promotion,
Database,
Direct Marketing,
Marketing,
Marketing Research,
Sales,
Sales Channel,
Villanova University
Source:
Villanova University

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Overview: Direct marketing is an interactive system of marketing, which uses one or more advertising media to affect a measurable response or transaction at any location. Experts suggest that in direct marketing, a database containing the details of customers must exist. The database helps in formulating effective marketing strategies. There are various components to direct marketing viz. interactive two-way communication, response from customers about their requirements, exchange of information for preparing the order, measurable response, and the customer database. The paper provides an overview of direct response marketing.

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Format: HTML | Size: 148KB | Date: Jan 2003 | Pages: 17

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