Direct Marketing And E-Commerce

Topics:
Direct Marketing,
e-Business and e-Commerce
Tags:
Advertising & Promotion,
Direct Marketing,
E-business,
Marketing,
Marketing Research,
Sales,
Sales Channel,
Web Technology
Source:
Thomson

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Overview: Direct marketing focuses on three key areas viz. closing the sale, identifying prospects, and engaging customers. Experts suggest that all e-commerce is direct marketing, but all direct marketing is not e-commerce. Researches, however, indicate that like direct marketing, popularity of e-commerce is due to the convenience it offers to consumers. The paper explains the relationship between direct marketing and e-commerce.

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Format: HTML | Size: 417KB | Date: Jan 2003 | Pages: 16

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