Branding And The User Interface, Part 2: Tips On New Media Branding: Behavior And Color

Topics:
Brand Management
Tags:
Brand,
Branding,
Marketing,
Media
Source:
Cooper

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Overview: From the executive summary: 'Until recently, relatively few companies had fully recognized the significance that software and other technology-based products can have on a brand. The proliferation of Web-based media, including Web sites and Internet advertising, has brought considerable attention to the aforesaid channels, and more companies are realizing the potential of such applications for brand building initiatives. To their credit, a few organizations have already begun to leverage the branding opportunities offered by software.' The paper provides an overview of new media branding, behavior, and color of brands.

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Format: HTML | Date: Jan 2003 | Pages: 1

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