Brand Value And The User Experience

Topics:
Brand Management
Tags:
Brand,
Branding,
Digital Web Magazine,
Experience,
Marketing
Source:
Digital Web Magazine

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Overview: From the executive summary: ‘Commitment from the top level of an organization or company, to focus on creating a comfortable, intuitive, consistent, and trustworthy experience from start to finish, is necessary for ongoing success. Such companies understand business value. User experience professionals generally have small arsenal of usability specialists that are ready to deploy task analysis and customer observation towards improvement of a site or product. Although usability is only one component of the entire user experience, it is a viable and measurable place to begin. In the end, the interaction a visitor has with a company is an emotional experience; over time, and positive experiences lead to trust. Thus, companies must strive to create an experience that is compelling and memorable.’ The paper examines the concept of brand value and user experience.

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Format: HTML | Date: Jul 2004 | Pages: 1

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