Using Viral Marketing Without Causing An Outbreak
- Topics:
- Marketing Strategy
- Source:
- PRIMEDIA
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Overview: Over the years, ‘viral marketing’ has gained momentum in the corporate world. Most companies use viral marketing to boost their online sales. Viral marketing is a process where company’s managers ask their friends and colleagues to sign up for an offer posted on their Web site. Viral marketing is an old concept that has been re-vitalized by the speed and agility of the Web in supporting it. It is being considered more powerful than direct mail. In addition, it proves to be one of the most cost-effective ways of marketing. The paper examines the implications of viral marketing.
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Format: HTML | Date: Jan 2001 | Pages: 1
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