Public Relations & Your Small Business

Topics:
Public Relations
Tags:
Corporate Communications,
Marketing,
Public Relations,
Small Business
Source:
Friends of Vista

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Overview: The practice of public relations is often misunderstood, thus overlooked by small business owners. There is an assumption among small businesses that PR exists only to serve corporate giants who are looking to dodge impending negative fall out of their reputation, following a catastrophic blunder on the part of their company. While public relations is the key to maintaining a company's image and reputation, the bulk of work in this industry is dedicated to facilitating success rather than evading disaster. And now more than ever, a growing number of small businesses are seeing the benefits of well-run PR in the success of their overall marketing plan.

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Format: HTML | Date: Jan 2009 | Pages: 3


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