How To Discover Your 'Media Niche' And Use Targeted Publicity To Build Your Business

Topics:
Public Relations
Tags:
Advertising & Promotion,
Bestmanagementarticles.com,
Corporate Communications,
Marketing,
Media,
Phone,
Public Relations,
Publicity,
Telecom & Utilities
Source:
Bestmanagementarticles.com

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Overview: Gaining exposure using public relations for your business is a fantastic idea in order to drive sales. To be able to consistently do that takes smart advertising and even smarter publicity tactics. When it comes to publicity though, most people who are new at the game believe that you simply pen an effective release, send it out to the print media and wait for success. Then, when the phone doesn't ring, they might make a follow-up phone call or two to the newsroom! Only to learn that no one's even glanced at their release! Taking a passive approach with the media will not get you many positive results.

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: HTML | Date: Jun 2008 | Pages: 6

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