Don't Believe The 7 Publicity Myths

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Public Relations
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Publicity
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Overview: Publicity and advertising are the same. Advertising is exposure that you pay for. You control the exact message and, if you're willing to pay extra, the placement of the ad. Publicity is free, unless you are working with a publicist. Even so, the cost of hiring one is much less than the cost of advertising, yet it has more value because it is treated as news. There is a lot of misunderstanding about the nature of publicity and how to go about getting it. This paper gives 7 myths that may keep you from getting the free publicity you deserve.

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Format: HTML | Date: Dec 2008 | Pages: 6

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