Subject Lines That Sell

Topics:
Assessment
Tags:
Business E-mail,
E-mail,
Online Communications,
Powerwriting.com,
Subject Line
Source:
Powerwriting.com

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Overview: Business e-mail is virtually meant to convince customers to use the services of a particular company. Most companies have a tendency to lure customers by writing the word ‘free’ in the subject line. But, of late, it has been observed that most people delete the mail containing the aforesaid subject or dump it. Hence, it is essential for companies to prepare a good subject line for an e-mail that entices customers to read ahead. A subject line is the backbone on which the whole e-mail rests. Subject line can make or break a company’s reputation. The paper discusses about the importance of good subject line in an e-mail that can increase profitability of a company.

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Format: HTML | Date: Jan 2003 | Pages: 1

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