Managing Customer Value: A Keystone In Competitive Strategy
- Topics:
- Competitive Strategy
- Tags:
- Competitive Strategy,
- Customer,
- Management,
- Marketing,
- Marketing Research,
- Strategy,
- Technology Marketing
- Source:
- Technology Marketing
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Overview: From the executive summary: ‘Experts suggest that companies must perform customer value analysis in order to pinpoint the exact nature of customers’ value experience. The process will help in identifying numerous critical customer concerns, each one of them leading to several opportunities to improve customer value creating abilities.’ Thus, business organizations must focus on providing value for money to customers to increase profitability. The paper examines ways to manage customer value, which is a keystone in competitive strategy.
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Format: HTML | Date: Jun 2003 | Pages: 1
