Managing Your Marketing Career: Networking
- Source:
- Sequent Learning Networks
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Overview: One needs to be networking continuously. According to Keith Ferrazzi, one of the world's most connected individuals and youngest-ever Chief Marketing Officer, when someone comes approaches him for advice on how to build a network because they need a job now, he replies them saying it's useless. People can tell the difference between desperation and an earnest attempt to create a relationship. When you approach networking from the perspective of giving, you build long-lasting relationships. People like people who look out for them. One key to success is to go through your mental Rolodex every time you meet someone new, thinking about whom they should meet and how you could add value by connecting them to others in your network.
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Format: PDF | Size: 50KB | Date: Jun 2005 | Pages: 2
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