Win-Loss Analysis Checklist For Product Managers

Topics:
Business Process Management,
CRM,
Strategy Formulation
Tags:
Networking,
Product Manager,
Sales,
Sales Force Management,
Sales Strategy,
Sequent Computer Systems
Source:
Sequent Learning Networks

Vendor Registration: required

Overview: With the state of the economy, and everything Product Managers have on their plates these days, that is a task easier said than done. But what if Product Managers started participating in the back-end of a sales win or loss? If a win, the Product Manager would be helping to develop the new relationship, resulting in retention and obtaining valuable customer feedback or, in the event of a loss, finding out the reasons for the loss, be it a product issue, sales issue or support issue, possibly resulting in the prospect using the company as a backup vendor or placing the company on the "Short list" for future proposals.

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: PDF | Size: 14KB | Date: Feb 2004 | Pages: 3

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