Improving Product Forecasts

Topics:
Forecasting,
Product Development and Design
Tags:
Forecast,
Sales,
Sales Force Management
Source:
Sequent Learning Networks

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Overview: One of the most perplexing challenges for product managers and marketers is the creation of forecasts. Forecasts may be made to depict future market share for a product. Forecasts may be made to depict future product sales. The key issue related to forecasting in product management is that forecasts cannot be made in a vacuum. Forecasting should be a planning activity carried out by a cross-functional team. Therein rests the issue. More often than not, forecasts are done behind closed doors with minimal input from the key stakeholders who would be responsible for carrying out business activities to fulfill those forecasts. This paper explores the issues and challenges related to the creation of relevant, achievable forecasts.

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Format: PDF | Size: 36KB | Date: Nov 2006 | Pages: 3

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