Crowdsourcing And Its Impact On New Product Development

Topics:
Product Development and Design
Tags:
Crowdsourcing,
Marketing,
New Product Development,
Product Marketing,
Sequent Computer Systems
Source:
Sequent Learning Networks

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Overview: Crowdsourcing has clearly arrived and is here to stay. Corporate executives should seek to explore ways to leverage an untapped treasure trove of knowledge from all available sources: outside subject matter experts, employees, customers, consumers, and even the general public, and not only for new product and service development, but also for optimizing channel management and customer satisfaction.

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: PDF | Size: 41KB | Date: Mar 2008 | Pages: 4

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