A Finely Honed Product Vision Nets Business Team Significant Funding

Topics:
Product Development and Design,
Product Life Cycles
Tags:
Advertising & Promotion,
Management,
Marketing,
Product Manager,
Sequent Computer Systems,
Team,
Team Management,
Vision
Source:
Sequent Learning Networks

Vendor Registration: required

Overview: The company had a solid product strategy regarding their core transfer agency business, yet the Senior Vice President (SVP) wanted his Product Managers (PMs) to perform strategic reviews of key product offerings and present the findings and recommendations to the executive team. The SVP recognized that the PMs did an excellent job of creating and implementing new products or enhancements. However, he also believed they needed to cultivate a strategic perspective; one that would improve their discipline as PMs and team leaders. The PMs generally knew what needed to be done, but were wrestling with how to achieve the desired result. Sequent Learning Networks provided the product managers with the training they needed to help them effectively manage their products.

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: PDF | Size: 39KB | Date: Jul 2007 | Pages: 4


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