Competitive Analysis Benchmark Report

Topics:
Marketing Strategy,
Product Development and Design
Tags:
Competitive Analysis,
Management,
Networking,
Product Manager,
Sequent Computer Systems,
Strategy
Source:
Sequent Learning Networks

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Overview: The informal surveys, coupled with what is learned in the learning laboratories (workshops), open windows into 'What's happening' with product managers and marketers in many companies, across an array of industries. What is understood is that everyone is very busy. Resources that product managers and marketers would like to count on to help in gathering and analyzing competitive data are in short supply. When faced with these challenges, there is a need to strategies to get the data and apply what is learned in figuring out how to beat the competition. To this end, this paper provides a couple of ideas to consider adopting to make progress in becoming more competitive.

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: PDF | Size: 30KB | Date: Feb 2008 | Pages: 3

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