Can Vendor Consolidation Help "Recession-Proof" Your Marketing Programs?

Topics:
Marketing Strategy
Tags:
Archway,
Business Structures,
Consolidation,
Finance,
Marketing,
Marketing Research
Source:
Archway

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Overview: To receive the most benefit from a consolidated partnership, marketers must search for a vendor who brings new capabilities to their marketing efforts. More importantly, executives need to view outsourced marketing suppliers not merely as outside consultants, but as partners that can create shared value over the long-term. But, finding the right "Fit" can be a little like searching for a needle in a haystack. What makes a good vendor/partner? Most importantly, seek out a vendor who has a partnership mentality as opposed to a commodity vendor. A true business partner will apply best practices and create cost efficiencies in the execution of the marketing programs, thereby freeing up valuable resources in both dollars and manpower that can be deployed elsewhere in the marketing program.

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Format: PDF | Size: 270KB | Date: Feb 2009 | Pages: 6

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