B2B Marketing Essentials

Topics:
Internet Advertising,
Marketing Strategy
Tags:
B2B,
B2B Marketing,
DJargon,
E-business/E-Commerce,
Internet
Source:
DJargon

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Overview: B2B marketing is a different breed altogether from traditional marketing. The target is an intelligent customer who is sophisticated and who doesn't do impulse purchase. The best promotion that works well in a B2B scenario is either referral selling or reference accounts. In fact, a web link to a case study is far more effective than expensive advertisements or jargon-laden brochures. In this paper, the author tries to cover some of the most important things that ought to be looked at to be successful.

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Format: PDF | Size: 884KB | Date: Mar 2009 | Pages: 4

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