Painting Brands With Color
- Topics:
- Brand Management,
- Brand Strategy
- Source:
- LABBRAND China Consulting
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Overview: Colors are all around. They are used in everyday lives to alert people against danger, to give signals and directions, to lead in recognizing certain product characteristics and more Color can be, indeed, seen as an integral part of corporate communication. Several studies and researches have recognized that colors can induce moods and emotions, influence consumer perception and purchasing attitudes and help companies position and differentiate with respect to their competitors. But how can psychology and market researches findings be coherently understood and used to enhance brand image and awareness with a target audience in mind? In this paper, experts from Labbrand further explore color strategies to express brands Visual Identity.
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Format: HTML | Date: Jul 2008 | Pages: 6
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