Your Name Sounds Beautiful?

Topics:
Brand Management,
Brand Strategy
Tags:
Branding,
Marketing,
Name,
Question
Source:
LABBRAND China Consulting

FREE Registration is required

Overview: For every company or product which needs a proper Chinese name, it is always a question whether the Chinese name should be phonetically adapted or not. As the data shown in the paper, nearly 90% of companies would choose to convert their English names phonetically. Then the next question, to which few people would give a clear answer, is how the new Chinese name sounds like. A subtle question it is, Labbrand is going to find some phonological truth behind brand names.

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: HTML | Date: Dec 2007 | Pages: 4

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