Should Your Next Product Name Sound Chinese

Topics:
Brand Management,
Brand Strategy
Tags:
Attention,
Culture,
Eastern Culture,
Globalization,
Management,
Strategy
Source:
LABBRAND China Consulting

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Overview: Globalization is a development trend nowadays. Since the Eastern culture is catching more and more global attention, Western consumers and companies are increasingly keen for an Eastern-styled name. Perhaps it's time to consider developing a uniquely Eastern name for your new product. The Eastern culture emanates a unique charm as a result of its rich heritage and enduring history. In recent years it is captivating even more attention; as a result, an Eastern-styled naming trend is appearing in the Western world.

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: HTML | Date: Apr 2007 | Pages: 3

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