Chinese Naming For Foreign Banks
- Topics:
- Brand Management,
- Brand Strategy
- Tags:
- Foreign Bank,
- Globalization,
- Management,
- Name,
- Strategy
- Source:
- LABBRAND China Consulting
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Overview: Through analysis, Labbrand naming experts suggests that foreign banks consider three important tips when choosing Chinese names: the name should accurate and specific to avoid sharing names with other companies and to maintain a consistent name use across all of China's markets (including Taipei and Hong Kong); having a Chinese name which closely resembles the original name in pronunciation and meaning will help the consumer associate it with the company and remember it better; and in the Chinese financial industry, names with auspicious characters will be perceived well by consumers. Under the trend of economic globalization, foreign banks should enter the Chinese markets with strong Chinese names to be quickly accepted by the local consumers.
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Format: HTML | Date: Nov 2007 | Pages: 3
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