8 Steps To Achieving True Marketing Integration

Topics:
Marketing Strategy
Tags:
Hoke Communications,
Integration,
Marketing,
Marketing Research,
Sales,
Sales Strategy
Source:
Hoke Communications

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Overview: From the executive summary: ‘Creating and maintaining consistent branding across all communication channels is a critical part of any integrated strategy, but it is only one piece of a complete approach. The aforesaid approach may be able to increase awareness levels and enhance credibility, but sales numbers will probably not be affected. Successfully integrated marketing programs should be anything but passive. The programs must facilitate a constant state of motion that keep the flow of prospects moving through the sales cycle until the client makes the appropriate decision.’ The paper examines ways to achieve effective marketing integration.

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Format: HTML | Date: Jan 2004 | Pages: 1

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