How To Be Successful In The Do-Not-Call Environment

Topics:
Assessment
Tags:
Advertising & Promotion,
Do-Not-Call,
Hoke Communications,
Marketing,
Marketing Research,
Telemarketing
Source:
Hoke Communications

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Overview: From the executive summary: ‘Telemarketing is going through more changes today then ever before. The reason being that organizations have abused the privileges of telemarketing, and consumers have won their battle to stop telemarketing calls if they choose. However, telemarketing is today, and will be tomorrow, a noble effort when done well. There are plenty of consumers that purchase products and services over the telephone. Several quality organizations offer terrific products and services. Taking the time to build a strategic program to bring buyer and seller together is critical. When implemented effectively, it is a win-win for everybody.’ The paper examines how telemarketers can survive the do-not call environment successfully.

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Format: HTML | Date: Jan 2004 | Pages: 1

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