Why Do So Many Marketing & Sales Initiatives Fail?
- Topics:
- Assessment,
- Marketing Strategy
- Tags:
- Hoke Communications,
- Marketing,
- Marketing Research,
- Sales,
- Sales Force Management,
- Sales Strategy
- Source:
- Hoke Communications
FREE Registration is required
Overview: From the executive summary: ‘More often than not, budget problems are an excuse rather than the reason for scuttling proposed marketing and sales initiatives. Management’s reluctance to fund the aforesaid programs may stem more from doubts about the benefits derived than the costs. For the most part, the failures result from failing to deal with certain basic sales and marketing challenges.’ The paper enumerates eight key failures that must be addressed by companies to succeed in global market.
(Is this item miscategorized? Does it need more tags? Let us know.)
Format: HTML | Date: Feb 2004 | Pages: 1
People who downloaded this item also downloaded
 |
Sales Per Employee |
 |
How To Write A Strategic Plan: A Simple Outline |
|
How To Get Things Done: A Guide To Strategic Planning |
|
Creating A Sales Plan |
|
3 Marketing Mistakes to Avoid |
