5 Tips for Improving Direct Mail Fundraising Efforts

Topics:
Marketing Strategy
Tags:
Direct Mail,
Hoke Communications
Source:
Hoke Communications

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Overview: From the executive summary: ‘Direct mail provides the lifeline for any non-profit organization and can be the difference between a successful fundraising campaign and one that achieves a lackluster response. Even in today’s world of ever-changing technologies, direct mail is still the key medium for fundraising. However, numerous marketers fail to take the time to analyze their direct mail fundraising efforts to make sure they are experiencing the greatest possible return on investment.’ The paper outlines five tips for improving direct mail fundraising efforts.

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Format: HTML | Date: Feb 2004 | Pages: 1

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