The Write Stuff

Topics:
Marketing Strategy
Tags:
Catch Line,
Customer,
Hoke Communications,
Marketing,
Marketing Research,
Product
Source:
Hoke Communications

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Overview: The catch line of any advertisement in print or electronic media often attracts maximum customers. A catch line provides an overview about the product to be sold, what it is meant for, and what benefits it holds. Thus, while writing a copy for a product, copywriters must keep the interest of customers in mind. Effective marketing strategy goes a long way in attracting and retaining customers. Successful copy writing calls for using good writing skills. The paper outlines certain ways to write good copy for a product.

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: HTML | Date: Feb 2004 | Pages: 1


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