The Next Outsource: PR & Marketing Communications
- Topics:
- Strategic Management Tools
- Tags:
- Business Operations,
- Outsourcing & Subcontracting,
- Outsourcing,
- Outsource,
- Marketing Research,
- Marketing Communication,
- Marketing,
- It Operations,
- Hoke Communications,
- Public Relations
- Source:
- Hoke Communications
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Overview: From the executive summary: ‘Outsourcing lets a company do more with less. Experienced marketing communications professionals bring core competencies that enable professionals to do a better job in less time, thereby reducing costs and maximizing results. An established outsource can offer the same full services of large agency. Integrated services such as graphic design, printing, direct mail, pure marketing, Web site optimization, and advertising are provided by best-of-breed network of independent practitioners with the outsource acting as a general contractor at no additional markup. Outsourcing marketing communication functions also enables large and small companies to get the job done without expanding the employee roster and adding to personnel costs.’ The paper examines the implications of outsourcing the marketing communications functions.
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Format: HTML | Date: Mar 2004 | Pages: 1
