Snail Mail Still Reigns Supreme

Topics:
Direct and Indirect Sales Channels,
Marketing Strategy
Tags:
Advertising & Promotion,
E-mail,
Hoke Communications,
Marketing,
Marketing Research,
Online Communications,
Productivity,
Telemarketing
Source:
Hoke Communications

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Overview: From the executive summary: ‘Messaging volume is growing steadily. Researches show that consumers are increasingly frustrated with e-mailbox clutter and the intrusive tactics of telemarketers. To be successful today, marketers must be aware of changing consumer attitudes concerning message delivery options and select the method or channel that is preferred by recipients. Observations suggest that consumers prefer conventional mail to alternative techniques of e-mail or telemarketing. Mail is the most accepted and the most effective marketing tool that businesses can use to communicate with existing and potential customers.’ The paper examines why snail mail continues to remain the preferred medium of communication.

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: HTML | Date: Mar 2004 | Pages: 1

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