Direct Marketing To The Guilty

Topics:
Direct Marketing
Tags:
Direct Marketing,
Hoke Communications,
Management,
Marketing,
Marketing Research,
Sales,
Sales Channel,
Strategy
Source:
Hoke Communications

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Overview: Direct-mail marketing has proved to be a profitable strategy for direct marketers. In the contemporary business era, direct marketers are adopting the strategy of giving freebies to customers. Direct marketers are always on the look out for receiving back an order from customers, which indicates that the services of marketers have been accepted. The rule of reciprocity also works in non-profit world. The paper examines the advantages of direct-mail marketing.

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Format: HTML | Date: Mar 2004 | Pages: 1

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