Search Engine Marketing Finally Getting Respect

Topics:
Marketing Strategy
Tags:
Marketing,
Marketing Research,
Search,
Search Engine,
Search Engine Marketing
Source:
Jupitermedia

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Overview: Search engine marketing refers to the various ways for advertisers to pay money in exchange for placement and/or positioning on search results pages. In the modern business era, the Internet is all pervasive. With more and more people becoming Internet savvy, search engine marketing becomes one of the most potent tools for communicating product-specific message to the target audience. Until a few years ago, search engine marketing was not given its due respect. However, times are now changing. The paper examines this issue.

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: HTML | Date: Aug 2001 | Pages: 1

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