Mobile Marketing: Whr R We Now?, Part 1

Topics:
Marketing Strategy
Tags:
Advertising & Promotion,
Jupitermedia Corp.,
Marketing,
Mobile,
Mobile Marketing
Source:
Jupitermedia

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Overview: From the executive summary: ‘Mobile messaging is now commonplace in the U.S. and it is not going away. That marketers have started to recognize this is reflected in the new SMS and branded entertainment campaigns that are being launched daily. As smarter phones proliferate, the market is experiencing a weakened adoption of handsets that lack voice capability.’ The paper examines the issues and strategies that are powering today’s mobile campaigns.

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Format: HTML | Date: Jun 2004 | Pages: 1

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