Mobile Marketing: Whr R We Now?, Part 2
- Topics:
- Marketing Strategy
- Tags:
- Advertising & Promotion,
- Jupitermedia Corp.,
- Marketing,
- Marketing Agency,
- Mobile,
- Mobile Marketing,
- Wi-Fi,
- Wireless
- Source:
- Jupitermedia
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Overview: From the executive summary: ‘The wireless medium occupies a science fiction-like fascination in the mind of the common man. The marketing agencies are exploiting that fascination for utmost impact. Beneath the veneer of flashy wireless implementations is a growing body of mobile marketing campaigns that, while perhaps more mundane, are also more reliable in terms of reach and Return on Investment than their traditional counterparts.’ The paper examines issues involved in marketing of wireless technology products.
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Format: HTML | Date: Jun 2004 | Pages: 1
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