Assessing Customer Needs

Topics:
Assessment
Tags:
Customer
Source:
Discovery Learning International

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Overview: In today’s information-centric business era, the customers have become more informed than their predecessors. The modern customer demands the ‘best’ from an organization. He/she has the ability to perceive even the minutest of detail in the product or service being offered. In case there is any discrepancy between his/her expectation of ‘value’ and the actual ‘value’ delivered by the product or service, the customer is sure to switch loyalties. The paper elucidates the issue of assessing customer needs by organizations.

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Format: PDF | Size: 103KB | Date: Jan 2003 | Pages: 6

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