Creating A Strategic Marketing Machine

Topics:
Marketing Strategy
Tags:
CEG Worldwide,
Financial Planner,
Marketing,
Marketing Research
Source:
CEG Worldwide

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Overview: From the executive summary: ‘There are many organizations that feel the need to expand a business in order to reach the next level of success. However, the financial planners are so busy doing the day-to-day work of business that they never get around to build a marketing machine that would provide a stream of qualified prospects. Marketing means creating an environment conducive to sales. Its goal must be to develop, systematically and purposefully, a steady stream of new pre-qualified, pre-endorsed prospects with the financial planner. Further, an ongoing strategic marketing process creates equity value in any financial planning practice.’ The paper explores ways to create a strategic marketing machine.

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Format: HTML | Date: Jan 2003 | Pages: 1

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