Differentiated Pricing In Segmented Markets: Decentralized Pricing Strategies For Profitability

Topics:
Pricing Strategy
Tags:
Bank,
Farin & Associates,
Financial Services,
Marketing,
Marketing Research,
Pricing,
Pricing Strategy
Source:
Farin & Associates

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Overview: From the executive summary: ‘Retail banking strategies that are uniform across markets do not yield the most profitable results. Whether a holding company is addressing its member banks or one institution is addressing its branch network: differentiated pricing of products and services via segmented markets are the way to maximize profitability. Cost savings are realized by the trend to centralize bank operations. The economies generated by combining bank operations are a primary consideration that fuels the frenzy of mergers and acquisitions.’ The paper elucidates that decentralized pricing strategies can increase profitability.

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Format: HTML | Date: Jan 2003 | Pages: 1

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