Finding New Growth In Tough Consumer Markets

Topics:
Growth,
Marketing Strategy
Tags:
Brand,
Branding,
Consumer Market,
Marketing,
Marsh & McLennan Companies
Source:
Marsh & McLennan Companies

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Overview: From the executive summary: ‘In a world of product and brand proliferation, consumer companies face bleak prospects for sustained revenue growth. But, a few firms are creating new growth by using their product position as starting point from which to create solutions that address the issues and hassles that surround the product.’ In the aforesaid context, the paper outlines ways for surviving in tougher consumer market.

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: PDF | Size: 165KB | Date: Jan 2003 | Pages: 11

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