Building Stronger Ties With Manufacturer Reps
- Topics:
- Strategy Formulation
- Tags:
- Manufacturer,
- Manufacturing
- Source:
- Pfingsten Publishing
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Overview: From the executive summary: ‘Lack of trust is a primary cause of bad relationships between distributors and manufacturer reps. One of the ways to avoid channel conflict is to establish clear expectations. The best way to avoid such problems is to formally document expectations. Because reps in the field can change frequently, it is important to put agreements in writing. Frequent communication and clearly defined roles and responsibilities are two cornerstones of successful manufacturer and distributor relationships.’ The paper examines avenues to build stronger ties with manufacturer reps.
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Format: HTML | Date: Jul 2004 | Pages: 1
