The International Marketing Plan And Entry Mode Selection

Topics:
International Marketing
Tags:
Atomic Dog Publishing,
International Marketing,
International Marketing Strategy,
Marketing,
Marketing Research
Source:
Atomic Dog Publishing

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Overview: The main aim of every business organization is to establish itself in the global market. The process calls for developing an effective international marketing strategy. International marketing strategy requires applying strategic planning at different levels of organization viz. corporate, division, business unit, and product level. The paper addresses marketing strategies involved at different level of international organizations. It also describes various types of entry modes and risks involved in each one of them.

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Format: HTML | Size: 240KB | Date: Jan 2003 | Pages: 18

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