A Successful Portfolio Pricing Strategy Begins With A Broader Outlook

Topics:
Pricing Strategy
Tags:
Marketing,
Marketing Research,
Microsoft Outlook,
Pricing,
Pricing Strategy
Source:
SDR Consulting

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Overview: From the executive summary: ‘Economists have long recognized that pricing is one of the most powerful levers available for managing demand. Yet, many companies seem to treat pricing decisions as either an afterthought or a tactical detail. By developing a portfolio-level pricing strategy, companies can better understand how their markets operate, exploit strategic alternatives, and position themselves to make better tactical pricing decisions when circumstances dictate.’ The paper examines issues involved in developing a successful portfolio pricing strategy.

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Format: HTML | Date: Jan 2002 | Pages: 1

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