Planning As A Vaccination Against Failure

Topics:
Project Management
Tags:
Failure,
Marketing,
New Product Development,
Product Marketing
Source:
Product Development & Management Association

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Overview: The process of New Product Development (NPD) calls for extensive research by organizations. In addition, the research requires effective program planning. Every process in the corporate world requires extensive planning because without a proper plan, goals cannot be achieved. Experts suggest that value of planning is avoiding failure and mastering complexity. Planning acts as a vaccination that protects companies against failures. The paper discusses the benefits of project planning in successfully implementing the NPD process.

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Format: HTML | Date: Oct 2001 | Pages: 1

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