The Energy Crops Company - Changing Minds About Renewable Energy
- Topics:
- Public Relations
- Tags:
- Aspectus,
- Corporate Communications,
- Government,
- Marketing,
- Public Relations,
- Renewable Energy,
- Telecom & Utilities
- Source:
- Aspectus
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Overview: Energy Crops Company delivers complete wood pellet-fired heating systems to organisations throughout the UK, helping them to reduce net carbon emissions. The Energy Crops Company's business was the major PR challenge. Yes, everyone was talking about renewable energy, but no-one had heard of biomass. Compared to the glamour and gadgetry of wind turbines and solar power, biomass seemed rather mundane. Everyone had an opinion, but very few people had any facts. Aspectus had to explain the benefits of biomass to a range of different audiences, from central government to local planners, and architects to plumbers, and prove that not every plant-derived fuel was bad news.
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Format: PDF | Date: Feb 2008
