The Structure Group: Turning Industry Expectations Around
- Topics:
- Public Relations
- Tags:
- Aspectus,
- Public Relations,
- Outsourcing & Subcontracting,
- Outsourcing,
- Marketing,
- It Operations,
- Industry,
- Corporate Communications,
- Consulting,
- Client,
- ...
- Source:
- Aspectus
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Overview: The Structure Group is a specialist management consultancy that works with companies in its specialist fields to put in place the necessary processes and technology to improve the way they do business. To continue delivering exemplary results to its clients, The Structure Group had to employ exemplary people. Most new recruits came to the company through personal referrals and recommendations, but with a rapidly growing client base, it needed to ramp up recruitment without any loss of quality. The PR challenge was to promote the company as a fantastic employer to the consulting community, while simultaneously demonstrating its commitment to quality to its potential clients. Aspectus' decided to take advantage of the intellectual capital gathered in the award entry documentation to create a by-lined article for placement within the consultancy media.
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Format: PDF | Date: Feb 2008
