Target Market Identification & Development

Topics:
Competitive Strategy
Tags:
Branding,
Identification,
Marketing,
Marketing Research,
University Of Tennessee
Source:
University of Tennessee

FREE Registration is required

Overview: Market segmentation is the process of dividing the market into similar groups according to the characteristics intended for the product at hand. Targeting is the process of selecting the most lucrative market segments for marketing the product. Positioning involves the formulation of a definitive marketing strategy around which the product at hand would be finally marketed amongst the target audience. Identification of the ‘target’ market entails several factors and issues. They include segment size and growth and business objectives. The paper examines issues involved in identifying and developing ‘target’ markets.

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: PDF | Size: 67KB | Date: Jan 2003 | Pages: 10

People who downloaded this item also downloaded

Tools & Templates Target Audience Profiling Questionnaire
Tools & Templates Target Audience Profiling Plan
Tools & Templates Target Market Worksheet
White Paper Marketing Strategy: 7 Steps to Market Segmentation
Download Profiling Your Target Market

Top results from Competitive Strategy

White Paper Twelve Ways to Reduce Costs with Microsoft® SQL Server® 2008
Training Discover Windows 7 for only $99!
White Paper Create Enduring Customer Relationships
White Paper Bottom Line Impact of Virtualization
White Paper Virtualization for a Dynamic infrastructure

» View all Competitive Strategy listings

advertisement
advertisement
  • Click Here
  • Click Here
  • Click Here
advertisement

Returning users: Log In Here!

Already registered on BNET, TechRepublic, or ZDNet? Simply log in.

Free Membership: Sign Up Now!

Sign up for a free membership today and get instant and unlimited access to one of the largest databases of white papers, webcasts, and casestudies anywhere. Your FREE membership allows you to:

  • Download an unlimited amount of content, including classic and current white papers, case studies, webcasts and more
  • Track content on your chosen topics of interest
  • Receive targeted email alerts when your favorite content is added
  • Save content for future reading
  • Receive our member newsletter

When you register to access this directory, you become a member of BNET. In addition, you allow us to share your information with companies that produce products or services featured in the library--so that such companies may contact you with information and offers regarding their products and services. This enables us to keep the library a free service. As a directory registrant, you will receive a complimentary subscription to the BNET member newsletter, The BNET Report. You can unsubscribe from this newsletter at any time. By clicking the Sign up button, you indicate that you agree to our Terms and Conditions and have read and understand our Privacy Policy (updated).