Managing Customers For Value

Topics:
Growth
Tags:
Customer Information,
Software,
Retail Company,
Retail,
Montgomery Research Inc.,
Management,
Knowledge Management,
Knowledge,
Enterprise Software,
Customer Information System,
...
Source:
Montgomery Research

FREE Registration is required

Overview: The energy retail business thrives on efficient customer interactions. Customers are the lifelines of the energy retail business. They want efficient service, better products, and good offers from energy retailers. In such scenario, it becomes imperative for the energy retailer to keep a track of the Customer Lifetime Value (CLV) of every customer. Customer Information System (CIS) is the IT framework that enables an energy retailer to conduct the CLV analysis. CIS has the potential to transform operational data into strategic knowledge. In this respect, the CIS acts as a knowledge management tool. The paper examines the nuances of CIS in managing customers and creating value.

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: HTML | Date: Mar 2004 | Pages: 1

People who downloaded this item also downloaded

White Paper Leverage Advanced Customer Analytics to Grow Shareholder Value: The Right Marketing Applications Can Facilitate Customer Equity Optimization (CEO) Strategies
White Paper Return on Marketing: Using Customer Equity to Focus Marketing Strategy
Download Increasing Customer Lifetime Value
White Paper Opportunity of a Lifetime: A More Scientific Approach to Managing the Customer Lifecycle Can Create Significant Value
White Paper The Real Value Of Customer Loyalty

Top results from Growth

White Paper Ten Things You Should Know about Windows 7
White Paper SQL Server 2008's Dynamic Duo: Management Views and Functions
White Paper Ten Things You Should Know about Windows 7 vs. Windows XP
Case Study Ingersoll Rand Increases Business Agility With Microsoft Online Services
Training Discover Windows 7 for only $99!

» View all Growth listings

advertisement
advertisement
  • Click Here
  • Click Here
  • Click Here
advertisement

Returning users: Log In Here!

Already registered on BNET, TechRepublic, or ZDNet? Simply log in.

Free Membership: Sign Up Now!

Sign up for a free membership today and get instant and unlimited access to one of the largest databases of white papers, webcasts, and casestudies anywhere. Your FREE membership allows you to:

  • Download an unlimited amount of content, including classic and current white papers, case studies, webcasts and more
  • Track content on your chosen topics of interest
  • Receive targeted email alerts when your favorite content is added
  • Save content for future reading
  • Receive our member newsletter

When you register to access this directory, you become a member of BNET. In addition, you allow us to share your information with companies that produce products or services featured in the library--so that such companies may contact you with information and offers regarding their products and services. This enables us to keep the library a free service. As a directory registrant, you will receive a complimentary subscription to the BNET member newsletter, The BNET Report. You can unsubscribe from this newsletter at any time. By clicking the Sign up button, you indicate that you agree to our Terms and Conditions and have read and understand our Privacy Policy (updated).