Bridging The Gap Between Sales And Marketing - A New Look At The Old Paradigm

Topics:
Sales Training
Tags:
Business World,
Marketing,
Marketing Research,
Paradigm,
Sales,
Sales Strategy
Source:
The Alexander Group

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Overview: The contemporary business world has become extremely information-centric. Various technology tools are available today that facilitate in bringing out well-informed and knowledgeable customers and prospects. They demand the very ‘best’ from organizations. The organizations, in turn, have to conform to the heightened expectations of their clients. Thus, the paradigm of Customer Relationship Management (CRM) assumes significance. The paper emphasizes on bridging the gap between traditional sales and marketing concepts, in tune with the demands posed by the modern customer-centric business environment.

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Format: HTML | Date: Jan 2003 | Pages: 1

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